As you may know, September is Australian Organic Awareness Month (AOAM), a month-long celebration of certified organics and all that is great about our industry!

This year’s theme is ‘Cleaner Today, Healthier Tomorrow’. We’ll be educating consumers on the long-term benefits that supporting organic can bring, both at a personal and environmental level, as well as highlighting the importance of looking for organic certification marks on your purchases.

We have a supporter competition open to all certified organic operators and independent retailers who stock certified organic products. To be eligible, you will need to show support of Australian Organic Awareness Month by activating your own campaign.

One prize will be awarded to the most creative, educational and impactful campaign that ties into the AOAM themes, as judged by the AOL team.

The prize includes:

• A ticket and accommodation package* for the Australian Organic Industry Awards, to be held at Pullman Melbourne on the Park in early 2025. The winner will receive two free tickets to our Gala Dinner event, as well as two nights of accommodation at Pullman Melbourne, one of the city’s most iconic hotels.

Some ideas to get you started:

• Advertisements highlighting certification or education on why consumers should choose organic – e.g. publication features, media or digital platforms.
• Digital activations on your own channels – e.g. website banners, social media, blogs or e-magazines.
• On-site event hosting using the provided POS assets (click here for assets). For example, tasting samples, educational talks, in-store displays.
• See below for more inspiration from activations in previous years!

What do you need to do?

• Share your supporter campaign activated during September 2024 by emailing marketing@austorganic.com, including all relevant images and links.
• For social media entries remember to tag @budorganicclub and use the hashtag #AOAM2024.

All submissions must be received by 9 October 2024. The winner will be selected by the AOL team by 23 October 2024.

Thank you for your support of Australian Organic Awareness Month!

Prize T&Cs

• The prize includes two tickets to the Australian Organic Industry Awards Gala Dinner event, with all meals and refreshments included for the evening.
• The accommodation package is valid for two total nights of accommodation at Pullman Melbourne. This can be used at the winner’s discretion (either two rooms for one night, or one room for two nights).
• Flights, room service or other incidentals are not included as part of this prize.
• Gala Dinner tickets and accommodation are not transferrable or redeemable for cash.