There has arguably never-before been a greater prioritisation of healthy living, with people now happy to put their hands in their pockets in the pursuit of greater wellbeing.
The proof of this shift is shown in the numbers, with the wellness economy now valued at $4.4 trillion globally.
However, this heightened focus has also driven the rise of countless health and wellbeing claims, making it confusing for consumers to know what to believe.
This Australian Organic Awareness Month, we’re encouraging consumers to find out more about organic, including what organic means, how it is priced, how it is beneficial for animals and how it is healthier, as well as the importance of checking any claim is independent, audited, verifiable and transparent.
How it’s healthier
Organics are free of synthetic herbicides, pesticides, or chemicals. It’s what attracts a lot of people to organics. More research needs to be completed to conclusively determine if you’re better off without those chemicals in your system but research has shown certified organic foods can be more nutritionally dense – with more antioxidants, polyunsaturated fats and omega-3 fatty acids.
Organic consumers are also skipping the artificial flavours, colours and preservatives that are in many non-organic products. This means almost all the 900-plus chemicals that are approved for use in agriculture today in Australia are not allowed in products that are certified organic.
It’s credible
With the countless claims in the market and the uprise in green and wellness-washing, it is hard to know who and what to trust. By buying certified organic products, consumers can feel assured what they are buying has undergone rigorous auditing and assessment by a government-approved certification body, to ensure they adhere to an organic Standard. This includes every aspect of production and manufacturing, right down to the packaging.
Tips for healthy eating
There are two key things to remember if you’re wanting to eat more nutritiously. The SLOW approach means something is seasonal, local, organic and whole. By abiding by these principles, you are guaranteed to improve your diet. If you are looking for an even simpler approach this Australian Organic Awareness Month, just remember to eat a rainbow. The more variety in the colours of your food, the more likely you’re getting the diverse range of nutrients your body requires for optimal health (and be sure to check for the Bud logo).
