Week Two - Find Your 'Why'
Cell Squared
For this certified organic provider of ancestral wholefood supplements, true optimal health begins at the cellular level.
Week 2 of Australian Organic Awareness Month encourages participants to find their ‘why’. For the founders of wholefood supplement company Cell Squared, health concerns acted as a catalyst to delve deep into the world of nutrition and organics more specifically.
When Cell Squared co-founder Lauren faced a rapid decline in her health after stopping oral contraceptives, she was met with a host of symptoms that left her feeling desperate for relief. Severe acne, hair loss, gut issues, and fatigue became a part of her daily life, and conventional medicine seemed to offer no lasting relief. It was a challenging time, but it also set her on a path to discovering something deeply transformative.
Her search for answers led her to explore traditional diets and ancient healing practices, and it was here that she encountered the nutritional power of organ meats. Incorporating organ meats like liver, heart, and kidney into her diet became a turning point. The healing and recalibration her body experienced inspired her and her co-founder and partner, Wade, to dive deeper into the world of nutrient-dense foods and share their life-changing insights with others.
Their journey wasn’t just about finding a personal solution; it was about creating a readily available resource for the community. From their personal struggles, Cell Squared was born—a brand dedicated to providing high-quality, certified organic beef organ supplements that stand out in Australia’s natural health space. Their certified organic supplements are proof of their commitment to purity, quality, and the healing power of real food.
Cell Squared’s entire product range reflects a strong belief in returning to the basics of nutrition and holistic health. Products are made from grass-fed, Australian Certified Organic beef organs, freeze-dried to preserve their maximum nutritional value. The rigorous testing and transparency behind their products ensure that customers receive only the best, backed by independent third-party verification.
But Cell Squared’s mission extends beyond health and wellness. They are also advocates for regenerative agriculture, partnering only with certified organic farmers who practice sustainable and restorative farming methods. What’s more, they also donate 40 cents from every sale of their beef organ supplements to Soils for Life, supporting the adoption of regenerative farming practices that enhance soil health and promote a healthier ecosystem.
Lauren and Wade’s journey from health struggles to building a thriving business is a powerful reminder of how blending traditional wisdom with cutting-edge technology and rigorous standards can create something truly impactful. Cell Squared truly embodies their vision of holistic well-being, where every product and practice reflects their commitment to quality, transparency, and environmental stewardship.
To find out more about Cell Squared, make sure you follow them on Instagram.
