Whether you’re a certified organic retailer or simply sell certified organic products in your store, there are so many ways you can get involved this September.
Australian Organic Awareness Month (or AOAM for short) is all about supporting the certified organic industry in Australia. From farm to plate and from home to garden, we’re celebrating organics across a huge range of different categories, and you should too!
Here are some easy ways to get involved.
Remember to share your promotions and activities with us on social media using the hashtags:
#AOAM2022, #ChooseOrganic, #AustOrganic and #WhyOrganic
Promote Organic In-Store
Try highlighting certified organic products in your store with an Awareness Month promotional campaign. This could be something as simple as offering a promotion or taste-testing in-store, or holding an event (or several events!) throughout September to celebrate the campaign.
You can also help to educate consumers about the benefits of choosing certified organic products and the importance of looking for a certification mark to know that what they are buying is truly organic.
Enter our Independent Retailer Supporter Competition
Take part in our independent retail supporter competition to be in with a chance of winning an incredible prize! What do you need to do?
- Share a static post on Instagram of your certified organic product display in store during September 2022
- Tag @budorganicclub and use hashtag #AOAM2022
The winner will be selected by the AOL Marketing team by 14 October 2022. The prize includes:
- 1 x box of certified organic products sent to the Store Manager
- 1 x Bud Organic Club Instagram static post in 2022
- Half page advertisement in December 2022 e-magazine (industry audience)
Some inspiration below from store in 2021!
Download the Digital Supporter Assets
Our AOAM Digital Supporter Assets include a range of digital assets including email signatures, a poster, social media tiles and cover images featuring our iconic Awareness Month branding so you can show your support and help to spread the word about Certified Organic this September.
Join our Social Media Campaign
Social media is one of the easiest ways to let customers know about your business. There are several ways you can join our social media Awareness Month campaign:
- Follow @budorganicclub on Facebook, Instagram and TikTok
- Use our AOAM Stickers in your Instagram and Snapchat stories – simply search for ‘AOAM’ when looking for Stickers
- Use the hashtags #AOAM2022, #ChooseOrganic, #AustOrganic and #WhyOrganic on your organic posts, and make sure to tag or mention @budorganicclub
- Share your inspiring organic stories with us, e.g. your brand journey or back story @budorganicclub
- Help to promote your organic brand or business – educate consumers about your products and why they should choose organic
- Share your organic recipes – recipes are always a winner on social media, so make sure you tag us in your delicious organic recipes!
